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Free course · YouTubeSemantic SEO fundamentals, free in full
The complete foundation course by Behzad Hussain: core lectures, deep dives into how search works, hands-on topical map and content brief workshops, live sessions, and a question-by-question QnA series. Start at lesson 1 and work down the page.
Every lesson plays free on YouTube. No email gate, no locked chapters: this page is the syllabus. Three deep-dive sessions are in Urdu/Hindi and marked with a badge; everything else is in plain English.
Start here
A quick overview of what semantic SEO is, why keyword-first SEO keeps losing, and how this course is organised.
The foundations, lecture by lecture
The conceptual spine of the course. Watch these in order: search models, how Google works, entities, intent, and your first look at topical maps.
9:33Lecture 1: Semantic SEO vs lexical search
30:47Lecture 2: How Google Search works, the algorithm road map
27:35Lecture 3: What entities are and how to optimise content with them
6:58Lecture 4, part 1: Search intent vs keywords
13:13Lecture 4, part 2: User search intent in semantic SEO
11:55Lecture 4, part 3: Search intent, explained end to end
41:04Lecture 7: Fundamentals of the topical map, 10 practical examples
How search actually works
Longer sessions on the machinery behind the rankings: the semantic web, knowledge graphs, information retrieval, and the linguistics layer inside modern NLP.
Build it with me, end to end
The heart of the course: full working sessions where a topical map and a content brief are built from scratch, decision by decision.
Concepts in minutes
Short, single-idea explainers. Keep these open in a tab while you work through the workshops.
Full-length live QnA recordings
Unedited community sessions: real sites, real audits, real questions about Koray Framework answered on screen.
One question, one answer
A question bank in video form. Each answer is short and self-contained, so jump straight to the problem you have right now.
16:22Q1: Core entities, site structure and publishing order
2:46Q2: How to choose a topic for every page
2:40Q3: Where the main document should live
3:10Q4: Should the central entity sit on the homepage?
6:32Q5: High traffic, low sales: is it worth it?
5:39Q6: Pages vs posts, which is better for SEO?
6:20Q7: Converting 250 pages to posts, risky or safe?
5:04Q8: Keyword placement on the homepage
25:48Q9: Content hierarchy, momentum and connections
9:33Q10: Do you need long landing pages?
7:13Q11: Content hierarchy for the central entity
4:55Q12: ICP and buyer persona in the topical map
7:04Q13: Writing a content brief without a topical map
7:14Q14: Diagnosing possible indexing issues
7:00Q15: Choosing a central entity for multiple products
4:01Q16: Topicality for multiple local services
5:48Q17: Generic and similar content on product pages
7:25Q18: Optimising pages for AI and conversions
6:53Q19: Do we use the PAS framework in a topical map?
10:42Q20: How to create the URL structure in a topical map
4:51Q21: How to build a strong SEO strategy
6:21Q22: The central search intent of a topical map
3:09Q23: Technical SEO vs semantic SEO, which matters more?
6:14QnA: How to get more clicks from the rankings you have
5:04QnA: How to rank in AI Overviews
One more thing
Not strictly SEO, but it will change how you work through this course.
Watch free, then go build
New lessons land on the channel first. Subscribe so they reach you, and keep the glossary open while you watch: every term in these lessons is defined there.